Home News & Info “Like” and “Share” a Photo to Win A Prize… Is Against Facebook...

“Like” and “Share” a Photo to Win A Prize… Is Against Facebook Rules and They Could Shut Down Your Page

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I knew that! ~ HJU social media guru Olga

Did you know that any page that asks their fans to share or like a post is violating Facebook rules? Yep, any contest where you have to share and like anything is against FB policy… so the contest is not only not valid, but Facebook could shut down the entire page. Ouch.

As a responsible professional marketer, it drives me nuts to see “Share this photo to win” constantly popping up on my newsfeed… I see it every.single.day and makes me wonder if the companies who do it are either ignorant about social media or aware of the rules but choose not to follow them.

Sorry for the rant, but if our industry has “Equestrian Social Media Awards” rewarding the best use of social media, we must live up to certain standards and the bare minimum is to understand and respect the rules. So for everyone who might not be aware, here you go…

Facebook Page Guidelines

iii. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.

iv. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.

v. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.

vi. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.

i.   Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.

I’m very proud to say that all Horse Junkies United sponsors are leaders in social media. As any professional who values their craft, I am super fussy about this. And I would like to take this opportunity to congratulate SmartPak for reaching 250,000 Facebook fans… wowzers!


  1. As a social media consultant, this drives me nuts, too! I’ve tried quietly letting my favorite pages know they’re violating the rules, but they don’t seem to care.

    It’s not only FB rules: running a sweepstakes like this violates most state laws, too.

  2. I agree, but I think Facebook needs to be more clear on these issues as companies may simply not be aware of these, and may not have the social media specialists working for them. It’s good that this article creates awareness, but it’s hard to condemn others, if even the big companies have made mistakes in the past! Kudos to Smartpak though – I think they are a great company that supports many great causes and individuals!

  3. When you start a page you click a box saying you have read the terms and conditions which of course most people haven’t. The rules clearly state the comps are not allowed. I have a page where I make hobby horses and kids clothes and I follow all the rules. There are also rules about what can be in your cover photo which is often broken as well. I have given up letting pages know they are breaking the rules sadly most don’t care.

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