Did you know that any page that asks their fans to share or like a post is violating Facebook rules? Yep, any contest where you have to share and like anything is against FB policy… so the contest is not only not valid, but Facebook could shut down the entire page. Ouch.
As a responsible professional marketer, it drives me nuts to see “Share this photo to win” constantly popping up on my newsfeed… I see it every.single.day and makes me wonder if the companies who do it are either ignorant about social media or aware of the rules but choose not to follow them.
Sorry for the rant, but if our industry has “Equestrian Social Media Awards” rewarding the best use of social media, we must live up to certain standards and the bare minimum is to understand and respect the rules. So for everyone who might not be aware, here you go…
iii. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
iv. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.
v. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.
vi. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.
i. Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.
I’m very proud to say that all Horse Junkies United sponsors are leaders in social media. As any professional who values their craft, I am super fussy about this. And I would like to take this opportunity to congratulate SmartPak for reaching 250,000 Facebook fans… wowzers!