Well, nobody said it was going to be easy…
After spending months coming to the decision and finally putting my horse Claire on the “market”, 30 days later we’ve had one or two leads, a trial and no big interest. Folks, it’s part of the game… the market is better than two years ago but not where it could be; selling a horse can be hard. I see people with lovely horses priced at $12k dropped to 8k and now 6k… my little $3k mare has not much of a shot after seeing that! But I’ve learned A LOT about potential buyers.
1. They don’t read…
Yes, she’s pretty. She’s really pretty… but did you read the ad before calling? Yes, she’s physically capable of first level dressage, yes she’s done some trail riding, but nowhere in the ad does it say she’s a bombproof trail thoroughbred for your 75 yo grandmother! Let’s be practical, people! Yes, it says she has the capacity to do some lower level jumping but her owner (me) doesn’t jump, and that does not mean 3’6″… we’re talking 2’3″ max here.
2. The horse world is small
Any good mom wants her horse to have a great home, so with a lower, negotiable price understand that I’m going to find out all I can about you before considering your offer. She had a lovely trial and upon her prospective trial mom telling me her aspirations and history, I asked for 3 references and gave her mine as well so we could vouch for each other. Fortunately she checked out as wonderful. But others have not garnered an introduction to the princess. While I don’t want to go on gossip, I do check the vets and farriers and barn managers I know locally when your response to my ad says “Need horse immediately please call ASAP will pay cash” Those are red flags.
3. Friends rock!
Hoping that through the myriad of friends that I have told about my mare, she will find her person through a personal connection. These people know me and my horse and know what she needs.
4. Keep advertising
I am trying between social media and the other internet venues to put her somewhere once a week hoping she stays in someone’s mind or catches their attention. Have a friend proofread your ad for errors or less than flowing language.
5. Keep her ready!
Now is not the time to slack off in her riding. The main reason why I am selling her is that she needs a more consistent rider, something I can’t provide when teaching during the school year, but I’m working my hardest to keep her fit and focused for a prospective trial.
Now wish me luck as we keep looking for the right owner! After all who DOESN’T want a Gray 16hh Registered Thoroughbred Mare who can do hunters, dressage, trail, sidesaddle, right?