At the Tack Shoppe of Collingwood, their motto is, “Do all things in life with integrity and grace.” Founded by Kim Wharin and Kelly Kerr, The Tack Shoppe of Collingwood (fondly known as TSOC on social media) has changed the way equestrians around North America think about tack stores. With a high end feel and carrying the latest trending brands, the Tack Shoppe of Collingwood takes a new spin on the traditional tack shop atmosphere, providing something for everyone, while still providing all the basics.
Kim Wharin has a diverse history, including working in real estate and substitute teaching before she decided that she wanted to take the leap into running her own business. When the opportunity arose to buy a building for her business, Kim and sister Kelly Kerr jumped at the opportunity. The Tack Shoppe of Collingwood took over the space from a previous tack store owner, and continued to service their clientele while building their business creating a unique shopping experience.
With the help of Megan, Kim’s daughter, the Tack Shoppe of Collingwood has grown their social media presence exponentially. Megan helps manage all social media, web design, and sponsorships. Together, Megan, Kim and Kelly bring their diverse mindsets together to run the business seamlessly. Each perspective helps give the Tack Shoppe of Collingwood a unique advantage in meeting its customers’ needs and and adeptly managing all facets of the business. From learning about retail, providing exemplary customer service, dealing with the business side of things, working with suppliers, and understanding the art of inventory, the Tack Shoppe of Collingwood has overcome all obstacles in their path.
As many business owners can relate, inventory can often be one of the most difficult parts of a retail business. You need to have enough, but not too much or too little. You need items that your customers want and need, and to provide items that they might not have known they want. This is where the Tack Shoppe of Collingwood shines. Megan’s social media skills and Kelly and Kim’s skill in the shop have led to them identifying the latest trends and listening to their customers about what type of products they want. By combining their mindsets, they’re able to manage the business together, buy together, and create the ultimate experience for any equestrian. From there, the buying can begin!
By attending trade shows, like those hosted by the American Equestrian Trade Association, the Tack Shoppe of Collingwood is able to find unique, high quality products that meet their customer’s needs and expectations. These experiences also help their relationships with suppliers, helping them win the war with the never-ending inventory battle. When you can touch and feel the products, meet the faces behind the brand, and get a feel for their integrity, you create the ultimate recipe for success.
In listening to their customers, the Tack Shoppe of Collingwood is able to accommodate an assortment of needs, from top level international rider to hobby rider. The Tack Shoppe of Collingwood caters to a wide range of equestrians and goes above and beyond for everyone who walks through their doors. Setting trends is not for the faint of heart, but Kim, Kelly, and Megan make running a tack store into an art.
Learn more about The Tack Shoppe of Collingwood by visiting: http://www.thetackshoppe.com
The American Equestrian Trade Association’s mission is to unite and advance the community of equine trade businesses by delivering education, trade shows and services designed to sustain, support and grow a strong equestrian industry marketplace. Find out more at www.aeta.us.