Amateurs who own horses and compete in Dressage, Show Jumping and/or Eventing are invited to participate in a research study involving a short, 10 minute online survey. This study is being conducted by Michael Willham from Otterbein University to discover behavioral patterns with new market media trends in the horse industry, specifically the advertising considerations of buying and selling sporthorses.
Michael is not just a researcher, he is also a Preliminary/1* level Eventer and USDF Bronze Medalist. He is combining his passion for horses with his marketing studies in order to create the first known study on Sporthorse marketing.
To partake in this study, follow the link to complete a ten minute online survey. Enter the drawing at the end of the survey for a chance to win one of four $25 SmartPak gift cards!